Soh Nee, Kevin and Eriko, the freelancers who I hired to work on several apps, would log into Weblate, a free open-source web-based translation system, and translate strings of text for in-app content. I feel the pain of many app developers and marketers who want to branch out to the East (especially now that Chinese App Store revenue has doubled over the last year) but lack resources, money, knowledge or other. I’m a marketer and a Belarus-born European transplant in California.
To localize App Store pages, I would send them screenshot designs and copy via email and Google Docs. But I wanted to put together some kind of a beginner’s guide to localization in China for someone in design, marketing and product management who, like me, has little knowledge of Asia but a lot of ambition to grow their product overseas.
We are enabling them to re-focus their time and energy on men who are serious about taking the next step.
We are hoping to inspire all singles around the world to feel good about dating again.
Singles, especially single women, are becoming exhausted with the direction mobile dating is headed today.
Dating has become an endless swipe of photos -- a place for ghosting and being ghosted.
The method was developed by Willard Libby in the late 1940s and soon became a standard tool for archaeologists.
Libby received the Nobel Prize in Chemistry for his work in 1960.
The radiocarbon dating method is based on the fact that radiocarbon is constantly being created in the atmosphere by the interaction of cosmic rays with atmospheric nitrogen.
But in China, our growth was stalling, and I don’t think we ever got a request for promotional artwork to be featured in the App Store.
Truth be told, my “Asian expansion strategy” usually boiled down to hiring freelance translators through Elance to help me localize App Store pages in Chinese, Korean and Japanese.